What We're Pursuing
AED is early-stage and exploratory. The work below is what we are actively pursuing with franchise brands, American companies, and investors — not a menu of services already in operation.
Priorities
Our first priority. We identify American and international franchise brands with a plausible fit for the Syrian market, assess demand and category readiness, and work through the local structure a brand would need — master franchise or area-development models, partner candidates, entity setup, and the approvals involved.
Our second priority. We help US businesses evaluate Syria honestly: what the market looks like, what entry realistically requires, who a credible local counterpart would be, and what operating here would involve — with an American firm accountable on the ground.
Supporting Work
Three capabilities support both priorities. They are how we carry out a mandate, not separate product lines.
Reading demand, category conditions, and the regulatory and commercial path, so a company can decide about Syria on evidence rather than impression.
Identifying and vetting Syrian counterparts who bring regulatory knowledge and the ability to execute, so nothing is committed to an unchecked partner.
Acting as a foreign company's presence and point of contact in Damascus, handling local coordination and follow-through before it stands up its own office.
If you are a franchise brand, an American company, or an investor looking at Syria, an early conversation costs nothing and tends to be more useful than a late one.
Progress
Clear stages, stated honestly.
American company legally formed in Sheridan, Wyoming, with American management and governance in place.
Management on the ground in Damascus, working the market directly.
Finalizing the local Syrian partnership structure and regulatory reach.
Developing franchise and market-entry opportunities with brands, companies, and investors.